PRIVACY POLICY
Privacy Policy
Privacy Policy
Last updated: October 2025
1. Who we are
Peterbilt Pacific (“we,” “us,” “our”) collects and processes personal data submitted via advertising lead forms on Meta (Facebook, Instagram) and LinkedIn, as well as through our website and connected tools. Contact: marketing@peterbiltpacific.com, 9515 195 St, Surrey – British Columbia, Canada.
2. What data we collect
We may collect:
– Contact and identification: name, work email, phone number, company, job title, city/region.
– Interaction data: ad/form interactions, timestamps, preferences, and notes from conversations.
– Technical data (website use): device info, IP address, cookies, Pixel/Insight Tag events.
3. How we collect data
– Directly from you via Meta Instant Forms and LinkedIn Lead Gen Forms.
– From Meta Pixel and LinkedIn Insight Tag on our website for analytics, conversion tracking, and ad relevance.
– From integrated platforms (e.g., CRM and email tools) when you opt in or engage with our communications.
4. Why we use your data
We process personal data to:
– Respond to inquiries and provide quotes, parts, service, and support.
– Qualify and route leads, schedule demos/service, and manage customer relationships.
– Send service updates, product information, and marketing communications (where permitted).
– Measure ad performance, improve campaigns, and optimize our website experience.
– Maintain security, prevent fraud/abuse, and comply with legal obligations.
5. Legal bases
Depending on your location and our activities, we rely on:
– Consent (e.g., marketing opt-ins, cookies/tracking where required).
– Contractual necessity (to provide requested services or quotes).
– Legitimate interests (business development, analytics, service improvement), balanced against your rights.
– Compliance with legal obligations.
6. Data sharing
We may share data with:
– Service providers (CRM, marketing email, analytics, hosting, and form tools) under data protection agreements.
– Platform partners (Meta, LinkedIn) for ad delivery, measurement, and lead transfer per their policies.
– Professional advisors or authorities where legally required.
We do not sell personal data. We require third parties to protect your information and use it only for specified purposes.
7. Retention
We retain personal data only as long as needed for the purposes above, considering legal, tax, and audit requirements. Marketing contact data is kept until you unsubscribe or request deletion, or until it’s no longer needed.
8. Your rights
Subject to applicable law, you may:
– Access, correct, or delete your personal data.
– Object to or restrict certain processing.
– Withdraw consent at any time (e.g., unsubscribe links; cookie preferences).
– Exercise data portability (where applicable).
To submit a request, email marketing@peterbiltpacific.com. We may need to verify your identity before acting on your request.
9. Cookies, Pixel, and Insight Tag
Our site may use cookies and similar technologies (Meta Pixel, LinkedIn Insight Tag) for analytics, conversion tracking, and relevant advertising. Where required, we provide a consent banner and controls. You can also manage cookies in your browser settings.
10. International transfers
If we transfer personal data across borders, we use appropriate safeguards (e.g., standard contractual clauses or equivalent measures) consistent with applicable laws.
11. Children’s data
Our lead forms and services are not directed to individuals under 18. We do not knowingly collect children’s personal data.
12. Security
We implement administrative, technical, and physical safeguards designed to protect personal data against accidental or unlawful destruction, loss, alteration, unauthorized disclosure, or access.
13. Communications & opt-outs
You can opt out of marketing at any time by using the unsubscribe link in our emails or contacting marketing@peterbiltpacific.com. Operational communications (e.g., service confirmations) may still be sent when necessary to provide requested services.
14. Platform-specific notes
– Meta (Facebook/Instagram) Instant Forms: The form includes a link to this policy. Meta may auto-fill certain fields from your profile. Your submission is shared with us to follow up per this policy.
– LinkedIn Lead Gen Forms: LinkedIn may pre-populate fields (e.g., name, title, email). The form includes a link to this policy and may include optional consent checkboxes. We honor your choices.
15. Updates
We may update this policy from time to time. The “Last updated” date reflects the latest changes. Material updates will be highlighted where appropriate.
Contact
Questions or requests: marketing@peterbiltpacific.com
